Ah, the wonderful world of Engadget. I always forget how unbelievably pretentious Engadget is until they decide to step in it publically. Like today when they got called out for ripping off content from another site (one which they’ve apparently had a spat with).

Until one of those sites breaks a story. This one is the Ubiquitous Multimedia Informator, aka Brick. DapReview.net got their hands on a unit and broke the story. Engadget originally posted the picture DapReview.net had used and linked to the site. Then, someone got a hold of the post and changed it, cropping the photo to remove the link to DapReview and no link to the original story. DapReview has some pretty damning screenshots.

Digg picked this up and the comments are off and running. Ryan Block, Peter Rojas, and Jason Calacanis all have (apparently) weighed in on the subject but all seem to be missing the point. They’re saying this is a “mistake”. How exactly did a posted article get revised to carefully remove all reference to the originated article. Mistake indeed.

Others claim Weblogs Inc. has done the same thing in the past (check the comments).

Seems like Jason and Co. are getting pretty good at apologizing.

Update: I didn’t know how prescient the previous statement was. Jason and Ryan Block stopped by; check out the comments. Links updated.